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CARL ZEISS (SHANGHAI) CO., LTD.
CARL ZEISS (SHANGHAI) CO., LTD.
Company Type:
Co Ltd
Company Scale:
1-20 employees
百年蔡司商标
1904 年5月11日,卡尔·蔡司公司正式向德意志帝国专利局进行注册申请,并于当年6 月24 日获得批准,正式启用。而早在1902 年,当时蔡司专利办公室的负责人埃米尔·邓尼茨 (Emil Doenitz) 就已经有了用蔡司镜头作为设计主体形象的构思,而取材正来自于大名鼎鼎的Tessar 鹰眼镜头。商标中的文字图案则可能出于画家埃尔利希·库伊坦 (Erich Kuithan)之手,他在1903 年以后把家安在了耶拿 (Jena)。
图1 :1904 年申请的原版注册商标
而后,从1906 年开始,所有的蔡司产品皆被印上了该注册商标。在开始阶段,人们对于商标中的文字设计还在进行反复的推敲和琢磨,(首当其冲的即是大写字母 "C")
图 2 :1910 年一本相机产品目录中稍加改变的蔡司图标
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CARL ZEISS (SHANGHAI) CO., LTD.
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Year 15
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